One-to-one coaching · Fitzrovia
A fat-loss plan you can keep doing
For adults who want to organise training, activity and food habits around a realistic fat-loss goal.
Coaching focuses on repeatable strength work, technique and progress reviews. The aim is to support muscle retention and daily activity while your weight-management plan progresses.
Start with a conversation about your goal, training history and available days. Confirm current session options and costs before agreeing a plan.
Illustrative coaching example · based on Julian’s approach
Keep the training useful while losing fat
Imagine someone who is trying to lose fat but leaves every strength session exhausted and then skips the next one. The first review looks at consistency, training demands and recovery, rather than automatically adding more work.
A practical adjustment might keep the main strength exercises, remove an unnecessary finisher and leave a few controlled repetitions available on most sets. Daily activity is kept manageable. The next review checks attendance and performance before another change. This is a planning example, not a claimed client transformation.
Training to failure means being unable to complete another repetition as intended. It is not a requirement for fat loss, and it does not automatically cause muscle loss. Sets still need suitable effort; the aim is useful training that can be repeated. A review of failure and muscle growth found no clear advantage for momentary failure over non-failure training. That review was not a fat-loss trial, so it does not prescribe a dieting programme.
Research also finds that an energy deficit can limit lean-mass gains during resistance training. Murphy and Koehler’s review supports paying attention to the diet and training together; it does not promise that any single routine will preserve all muscle.

The Tempo approach
Define the goal, establish a starting point, coach the work and review what changes. Julian’s six-stage coaching method explains the decisions behind the programme.
Read the client muscle-building example. It is a separate client account, not the illustrative scenario on this page.
The first job is not to create the hardest twelve weeks. It is to build a week that can survive work, meals out and the normal disruption of London life.
Start with a baseline you can repeat
Record a normal working week before making aggressive changes. Training attendance, meal structure, body weight trends, waist measurements and photographs can provide context when the client agrees to use them.
The baseline is not a judgement. It shows which actions are already stable and which ones are likely to break when the week becomes busy.
- Choose a realistic weekly training pattern
- Keep meal timing simple enough to repeat
- Use comparable measurement conditions
- Agree how often the plan will be reviewed
Keep strength work at the centre
Strength training gives the plan a clear performance target. The aim is to keep useful exercises progressing while food intake supports the body-composition goal.
Extra activity can help, but it should not leave every session flat. If performance, recovery and attendance all fall at once, adding more work is rarely the first answer.
- Track planned sessions completed
- Watch repetitions, load and exercise quality
- Use walking and daily step targets or conditioning in a dose that can recover
Make eating out part of the plan
Fitzrovia makes social meals easy. A workable approach leaves room for them. Decide which meals need flexibility, keep the rest of the day familiar and avoid turning one meal into an entire lost weekend.
Protein-rich choices, vegetables, a measured approach to drinks and awareness of portions are tools. They are not rules that must look identical for every client.
Review the trend, then adjust
One weigh-in or one photograph cannot show the full picture. Review several weeks beside training performance, hunger, energy and adherence.
When the trend is unclear, improve the consistency of the information before making a large change. When it is clear, adjust one useful variable and give the new plan enough time to be read.
- Keep what is working
- Change one main variable
- Set the next review date
- Do not promise a fixed rate of change
Connect food, activity and strength
Use the daily protein guide and guide to training and appetite to ask better questions about your own routine.
Choose a week you can maintain
With two planned training days, start by discussing two full-body sessions. With three, an extra manageable conditioning session may fit. With four, you may prefer shorter strength sessions and separate cardio. These are planning options, not a guarantee of a particular rate of weight loss.
Everyday activity, eating habits and support also matter. The NHS weight-management guidance describes practical changes and ways to get help. Medical conditions, medicines or a difficult relationship with food can change the support you need.
Body recomposition means changing the balance of muscle and fat; the scale alone may not show the full picture. Agree which measures are useful to you, and avoid changing the programme in response to one day's result.
One-to-one coaching in Fitzrovia
Sessions are by appointment at 1 Cavendish Mews North, Fitzrovia, London W1W 6LA, with the entrance off Hallam Street. The private training area is within the studio; other gym users may be elsewhere in the building. See contact and arrival information before your first visit.
Read about personal training with Julian and what to expect from your first session. Use the consultation to discuss what you want to change and the week you can realistically commit to.
Use this at your next review
Your weekly consistency check
Choose measures that help you make one useful decision.
- Planned and completed sessions: what was realistic?
- Strength performance: broadly stable, improving or repeatedly declining?
- Daily activity: enough to support your plan without overwhelming recovery?
- Food habits, sleep and energy: what affected the week?
- Next action: keep the plan or change one manageable part?
Keep these notes for your own planning. Nothing here needs to be submitted online.